SGXOXO Blog!: ROAM Boutique In The City!

Sunday, March 9, 2014

ROAM Boutique In The City!

If you have been on the search for a super chic, high end boutique to call your new "go-to" stop for finding amazing pieces, your search is finally over! ROAM Boutique, which just recently opened in November of 2013 in the beautiful Old Town neighborhood, has an air of coolness about it before you even walk in the door. Once inside the open two story boutique, you'll be transported to an eclectic combination of ritzy meets outdoorsy decor framed by a beautiful staircase, glass balcony, and gorgeous chandeliers.

I had the pleasure of attending their opening party and instantly fell in love with the style! The owner, Mallory Ulaszek, clearly knows what she's doing, as this is her third storefront at a young age! I'm drawn to the overall concept of ROAM because, as Mallory pointed out, "we really focus on the cutting edge of what's happening in fashion. So think: lots of up and comers, a lot of forward brands, and a lot of exclusives." This is evident in the lux feeling of the store!

I love to be able to walk into a boutique and feel that I am getting a special experience, which is exactly what happens when entering ROAM. Plus, your man has no excuse to not go shopping with you, because half of ROAM is devoted to men's clothing! "Our vibe here is very laid back and client focused." Just a few of the awesome designers at ROAM include 10 Crosby by Derek Lam, and ICB by Prabal Gurung. These two designers have an amazing way of translating such personality into their lines! "They design for the cool city girl and this is exactly who out clients are at ROAM." says Mallory.

ROAM definitely highlights awesome local designers as well, including Jules Jewelry, which I love! The pieces have such an organic, sophisticated edginess to them! C/FAN, a luxury fur accessories brand, and one of their newest additions, Remi Canarie, a brand that should be added to your favorite local designers list if it isn't already there!